I don't think people understand what's currently happening to us, to human interaction, to our current idea of society. It's very easy, and perhaps all a little too comfortable to percieve the changes happening within the online world, the world of so-called "Social Networking" and the mobile world, to be nothing more than a fad, a new distraction. Which means too few people realise that we're undergoing a fundamental shift, a transformation, a step change in the way our society manages itself.Read More
Why is everything social these days? Where's the revolution in antisocial media! Get rid of those share buttons and lets have a hide button!
Click hide and you'll never see the article again, and if enough people click it, it's deleted of the face of the web...Read More
Bizzarely, at least to me, I seem to spend a lot of time persuading people that there is real business value in tweeting...
I have a couple of standard arguments and I'd like to crystallise those here.
It may be an interesting, and hopefully convincing read if you don't tweet, and useful to people who do, and would like to convince others.
so, why does twitter matter?Read More
So what's one of the the biggest challenges facing social media over the next few years?
I think it's all about personas.
We all have multiple personas, we wear different hats, some more than others, but everyone amends their behaviour when in different groups of people, out of familiarity, respect, or necessity.Read More