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Metaphor, a cautionary tale

Metaphor, a cautionary tale

Technology3 min readJanuary 15, 2023
ARFutureEthicsApple

Metaphor, a cautionary tale

In 2030, Apple released Metaphor, a revolutionary augmented reality technology that promised to transform how we perceive and interact with the world. What started as a fashion and self-image tool quickly evolved into something far more profound—and disturbing.

The Promise

Metaphor began innocently enough. Users could overlay virtual avatars onto themselves and others, changing appearances to match personal preferences or social contexts. Want to see yourself 20 pounds lighter? Done. Prefer your colleague in professional attire rather than casual wear? Simple.

The Evolution

But Metaphor's capabilities expanded rapidly. Soon, users weren't just modifying appearances—they were editing entire environments and perceptions. The technology could:

- Remove "unpleasant" elements from your field of view

  • Replace people and objects with preferred alternatives
  • Create entirely fictional overlays on reality
  • Synchronize experiences across users for shared delusions

    The Dark Reality

    As adoption became widespread, the ethical implications became impossible to ignore. Real stories emerged that shocked even the technology's creators:

    The Unwitting Wife

  • A gay man, unable to accept his sexuality, used Metaphor to replace his wife's avatar with that of a male partner. She lived for years unaware that her husband saw someone else when he looked at her.

    The Ageless Town

    An entire community voted to remove age and gender from all avatars, creating a supposedly "equal" society where no one could see the truth of who they were interacting with.

    The Grieving Mother

    A mother who lost her child replaced her surviving daughter's avatar with that of her deceased son. The living child effectively ceased to exist in her mother's augmented world.

    The Invisible Man

    Perhaps most tragically, a homeless man was systematically "edited out" by passersby. Unable to be seen or acknowledged, he died of exposure on a busy street, surrounded by people who had chosen not to see him.

    The Question of Control

    Metaphor raised fundamental questions about reality and human perception:

    - Who decides what constitutes "acceptable" reality?

  • What happens when we can no longer agree on basic facts about our shared world?
  • How do we maintain empathy when we can simply delete uncomfortable truths?
  • Who controls the algorithms that shape what millions see and experience?

    A Warning

    This cautionary tale isn't about a specific technology, but about our increasing willingness to replace difficult realities with comfortable fictions. As we stand on the brink of truly immersive AR and VR technologies, we must ask ourselves:

    Are we enhancing reality, or are we destroying it?

    When everyone can choose their own reality, does objective truth cease to exist?

    And perhaps most importantly: In our quest to perfect our perception of the world, are we losing our humanity?

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    This piece was written as a speculative fiction exploring the potential dangers of unchecked augmented reality technology. While the technology described is fictional, the ethical questions it raises are very real.